Rihanna's pregnancy shoot

Rihanna fans have been wanting a new album, however rather they're getting a photo album in fashion revolution. 

The singer and entrepreneur, who is expecting her first child with A$AP Rocky, is defying the conventions of maternity wear and sparking a "Fenty effect" with regards to pregnancy style.

She's cataloged her nonconforming, high-fashion pregnancy style on social media – and it everything began with the initial baby announcement.

Despite the below-freezing and snowy New York City day, Rihanna exposed her baby bump between the folds of a Chanel coat while embracing Rocky to confirm they were soon-to-be parents.

The launch of Rihanna's Fenty Beauty line set off a "Fenty effect" causing other cosmetics brands to incorporate inclusive makeup shades in their lineup and her Savage X Fenty lingerie collection. 

As photographers persistently capture the 34-year-old (and her accompanying baby belly) on red carpets, she continues to push boundaries when it comes to maternity clothing and it's catching on.

click here for more information

Click Here