IPL Broadcasting Rights Value Up Six Times
The 4 packages Combined value won by media barons for next five years is Rs 48,390 crore, which makes IPL the second-highest valued sport event in the world after NFL in terms of per-match value.
"Today is red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value," BCCI secretary Jay Shah tweeted on Tuesday.
since the cricketing extravaganza made its debut in 2008, the value at which media barons bought the rights has gone up six times in the last nearly 15 years.
the five-year cycle broadcasting rights — 2023-2027 — of IPL have been divided into four packages of A, B, C and D.
combined value of four packages won by media barons for next five years is Rs 48,390 crore, which makes IPL the second-highest valued sport in the world after the National Football League.
package A refers to the TV Rights for the indian subcontinent which was won by disney star with highest bidding of Rs 23,575 crore.